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24 Key Lessons from Content Marketing World 2012
Content Marketing is a fairly new field of expertise in Marketing that focuses on the development and distribution of content with the goal of building brand awareness, generating sales leads,...
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Beware! Here come the Content Marketers
There is a new breed of marketers out there. They’re no nonsense about the Web and its ability to generate tangible revenue. To them, making money online is not a theory but mere common sense and a...
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The first rule of Social Media is that you don’t talk about Social Media
A lot has been said about social media over the past 5 years and it is still one of the most popular topics in the marketing world. From expressions of doubts of usefulness and concerns about privacy...
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Plan your content strategy by asking the right marketing questions
Most people can write or produce content. Fewer people can actually create interesting content. But even less know how to produce content that generates true and lasting engagement and tangible...
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SEO is easy, really
SEO, or Search Engine Optimization is the science of getting the content of your website in front of people doing searches on Search Engines such as Google and Bing. SEO used to be very technical, you...
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10 SEO best practices for Content Marketing
Now that you know that SEO is really easy, we’ve compiled 10 easy & effective best practices to take you a step further in your content marketing initiatives in order to optimize the SEO reach of...
View ArticleFour pillars for Content Marketing planning success
While there are a lot of best practices and tactical tips addressing how to do Content Marketing, we wanted to provide you with the key points for successful Content Marketing planning organized around...
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The right content strategy to get ahead of your competitors in the Content...
Image courtesy of Hubspot.com Acquiring traffic through Content Marketing relies heavily on search engines and on the volume of content they can index on a given website. As more and more companies...
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How to use Google services to optimize your SEO
Most of the ranking value of your website on a search engine result page (SERP) undeniably comes from following all the SEO best practices when writing original content. But using the tools provided by...
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3 keys to overcoming the challenges of Content Marketing: Ownership, Patience...
Content Marketing is gaining in popularity and interest with its promises of generating sales leads, audience engagement and enabling a company to be perceived as a resource for utility content or...
View ArticleHow to optimize Social Media engagement with Content Marketing – Lecture at...
Here is the lecture we gave in May 2013, at Word of Mouth Marketing University (WOMMU) in Chicago, organized by the WOMM Association (WOMMA) on Content Marketing powering the planning and publishing...
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Step-by-step guide to promoting your events using Social Media
Social networks have become an essential media to leverage for promoting any event initiative. The social media platforms and engagement tools available are a must have for event organizers to promote...
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Back to Marketing basics with a twist – Insights from Content Marketing World...
Content Marketing World this year was again a huge source of inspiration and insights into to the ever changing marketing landscape, where engaging content has become a key driver for marketing...
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The impact of online disruption on Marketing – Insights from Content...
The Web has been disrupting the way we communicate and interact, the way we work, and the way we shop in profound and sometimes unforeseen ways. Keeping up with the pace of innovation and the ripple...
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How to increase website traffic with the 5 most effective online marketing...
Growing website traffic to acquire new customers is usually a predominant concern for most Marketers. Here are 5 proven online marketing tactics that will enable you to maximize your reach and...
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8 essential aspects to analyze your Search Engine Optimization (SEO) performance
Search Engine Optimization has dramatically evolved in the past two years mostly driven by Google’s updates to its indexing algorithm. Google’s algorithm updates (code names: Penguin, Panda, Panda 2)...
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ORTIS, a renown European brand for plant based natural remedies, launches its...
We are proud to announce the Web design of the Canadian distributor of ORTIS products: www.ortiscanada.com. ORTIS, a renown European brand for plant based natural remedies, is launching in Canada with...
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